This Is Marketing: You Can't Be Seen Until You Learn to See.

Marketing is not simply about advertising or trying to sell more. In This Is Marketing, Seth Godin argues that effective marketing starts with understanding people, their needs, their problems, and the change they want to make. Through practical ideas and accessible examples, Godin explains how to build trust, create meaningful products and services, find the right audience, and make your work matter without relying on traditional interruption-based marketing. An insightful guide for entrepreneurs, marketers, creators, and anyone who wants to build a business around value, trust, and genuine connection.