Marketing 5.0: Technology for Humanity.

How can technology be used while keeping human needs in view? Marketing 5.0 examines the relationship between digital tools and customer experience. Philip Kotler, Hermawan Kartajaya and Iwan Setiawan present a framework for thinking about data, personalisation and marketing transformation.

Why read Marketing 5.0? The book connects technology with concrete marketing questions about customers and experience. Digital tools are placed within a strategy rather than treated as an end in themselves. What concepts does it introduce? The authors examine data-driven, predictive and contextual approaches, alongside technology-supported human interaction. Generational differences and varying levels of digital readiness broaden the discussion. Who is this book for? It suits marketing students, managers and entrepreneurs seeking a conceptual structure for digital transformation. It is a strategic framework rather than an operating manual for a particular platform.